DACport development blog

If you look through our website you won’t find an explanation of our company name anywhere. Which, you may say is an omission. So for lack of a better place, let’s explain the meaning of CEntrance here.

You’ve probably guessed by now that this humble blog is authored by Michael Goodman, our cheif cook and bottle washer. Back in the day, when there were fewer dishes to wash, one could actually spend time thinking big picture thoughts. I still get to do that, but time is stretched rather thin these days, partially due to the introduction of DACport… But back to the company name.

CEntrance is the expression of my life-long passion for Consumer Electronics. CE is actually inside our company name. Twice, if you look closely.

Any great concept (if I say so myself), eventually develops a life of its own and other people  find new meanings in it, which is what happened the first time we attended a European trade show. As some of our readers will know, CE stands for Communauté Européenne, or European Union, in French. This was quickly brought to our attention. Quite flattering, thank you, although we aren’t that big just yet Others have suggested that our name should stand for Customer Entrance because we are so relentlessly customer-focused. Bring it on–we welcome all positive feedback! Probably the most obvious meaning is that of “core essence”, which is the one that’s near and dear to my heart.

A lot of people mispronounce our company name. The correct way to say it is “Sentrance”. So there you have it–an excursion into the long-forgotten year 2000 when CEntrance was originally formed as an Illinois corporation, located 20 minutes north-west of Chicago.

Incidentally, the company turns 10 years old next February. Not a small feat.